Online Marketing Manager

Eli Research India
7-12 Yrs
Not Disclosed By Recruiter
Any Graduate/Post Graduation
SEO Analysis, Pay Per Click, Search Engine Optimization, Social Media Optimization, Link Building, PPC, SEM, Social Media Marketing, Online Marketing, Google AdWords

Posted By : Khushi Sharma, 02/09/2016

Eli India is a rapidly growing US based multinational organization passionate about creating products that engage readers and users with unique interests. Eli and its affiliates serve customers ranging from baseball card collectors to medical coders. We provide a broad range of media for each interest group we serve, including magazines, newsletters, online communities, subscription web sites, e-commerce solutions, workflow software, certifications, training, seminars, conferences, and webinars. Eli offers a much sought-after work environment for people at different stages in their careers. We are agile towards our targets and we attract employees who are similar to us. We offer an enviable workplace with not just the tangible measures of remuneration, flexibility with working arrangements; it is also the less tangible measures of maintaining a strong company culture, work environment and support which make the real difference. Eli India is a part of Eli Global, which is a fast-growing global organization. Headquartered in Durham, North Carolina, our group and its affiliates employ 3,500+ employees who work from over a dozen locations on three continents. Eli Global is a globally diversified information and services group that provides a broad range of products and services including: EMR, certification, training, market research, advertising, information services and cash flow management. Eli believes in building long-term relationships with its people, its partners, and its customers. We have never sold a business and have a 30-year plan for each business we operate. Eli doesn't put its operating companies under a single conglomerate, but keep them as independent companies and only integrate those that are added services or value to the platform.
Job Responsibilities:
  • Drive web, email management, mobile and social media marketing campaigns
  • Should have skills in Website design(UX), Pay per click(PPC), Display advertising(Banner Ads), Affiliate Marketing, Content Marketing and Online Reputation Management(ORM) 
  • Create and manage marketing content across web, social media, email management, mobile, video, and traditional mediums.
  • Align and work closely with global and field marketing team to plan and develop campaign/content calendar
  • Ensure optimization of campaigns & have a clear ROI approach
  • Own and drive the Social Media Optimization (SMO) marketing strategy for our organisation
  • Developing and implementing social media strategies
  • Manage profiles and pages on social networking sites including Twitter, LinkedIn and other community sites
  • Post content on relevant blogs / forums and seeding content into social applications as and when needed
  • Monitor and report usage statistics and other relevant data
  • Keep a check on the emerging trends and industry standards in social media
  • Conduct Research and recommend new social media platforms and opportunities
  • Increasing the number of fans, followers on social media networks
  • Ability to generate engaging and interesting posts in both written and visual forms (info-graphics)
  • Manage Social Media content writing, Creating blogs and publishing content on blogs
  • Finding and engaging social media influencers
  • Proficient in developing and implementing Search Engine Optimization/Marketing (SEO/SEM) strategies
  • Perform keyword research in sync with business objectives to optimize existing content and uncover new opportunities
  • Should be able to provide SEO analysis and recommendations
  • Provide recommendations and execute/manage strategies for content development in coordination with SEO goals - general and keyword specific
  • Develop and implement link building campaigns
  • Develop, manage and execute communication/content strategies via social communities in coordination with business goals
  • o Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
  • o Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
  • Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
  • Communication to team and management on project development, timelines, and results
  • Actively review on Google Adwords strategy and optimize SEO/SEM through the knowledge of Google Analytics
  • Apply Google Analytics on complex set up(Multiple Domains, Website, WAP site, Blogs, Mobile Apps), GTM and Universal Analytics with 100% tracking of all key variables and parameters defined by business and provide reports to relevant stakeholders
  • Cross-functional working relationship with product marketing and field marketing to create all materials needed for driving market awareness, branding, and lead generation
  • Manage all projects to timelines given
  • Works under moderate supervision
  • Interacts with different Marketing functions, Sales and External Resources
  • Be aware of, and comply with, all corporate policies
Urgent Opening for Online Marketing Manager or call on 91-129-4294700

Industry :

KPO and Research and Analytics

Job Function :

Online Marketing Manager

Employment Type :

Full Time

Other Skills :

SEO Analysis, Pay Per Click, Search Engine Optimization, Social Media Optimization, Link Building, PPC, SEM, Social Media Marketing, Online Marketing, Google AdWords

Company Name :

Eli Research India

Company Address :


Click here to see Contact Details

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